Are you interested in which types of YouTube channels make most benefits, and what is their average CPM and RPM per 1,000 Views?
Then stay with us because this is what we are going to talk about today.
Choosing the right niche YouTube, where millions of creators vie for attention and financial success, can be a daunting task, bearing in mind the difference between a hobby and a lucrative career.
While passion and creativity are essential, understanding which niches attract high-paying advertisers is equally important.
We will discuss here the top 20 paid YouTube niches, revealing their average CPM (Cost Per Mille) and estimated RPM (Revenue Per Mille) to help you make informed decisions about your future content strategy or your new YouTube channel.
Top 20 Paid YouTube Niches with Average CPM and RPM per 1,000 Views:
1. Finance (CPM: $9-$40, Estimated RPM: $4.05-$18):
The finance niche covers a broad spectrum of topics, from personal finance and investing to stocks, cryptocurrency, and real estate. With high-value keywords and a target audience seeking financial advice, this niche attracts advertisers willing to pay top dollar.
2. Technology (CPM: $8-$20, Estimated RPM: $3.60-$9):
Tech enthusiasts are always hungry for the latest gadgets, software reviews, tutorials, and unboxing videos. This niche offers ample opportunities for sponsorships and partnerships with tech brands, further boosting your earning potential.
3. Business and Marketing (CPM: $8-$25, Estimated RPM: $3.60-$11.25):
Aspiring entrepreneurs and marketers are constantly searching for tips, strategies, and insights to grow their businesses. This niche caters to a professional audience with high purchasing power, making it attractive to advertisers.
4. Health and Fitness (CPM: $3-$10, Estimated RPM: $1.35-$4.50):
The health and fitness industry is booming, and YouTube is a popular platform for workout tutorials, healthy eating tips, weight loss advice, and fitness challenges. This niche offers opportunities for brand partnerships and affiliate marketing.
5. Beauty and Fashion (CPM: $5-$12, Estimated RPM: $2.25-$5.40):
Makeup tutorials, fashion hauls, product reviews, and skincare routines are some of the most popular content categories on YouTube. This niche caters to a vast audience and offers lucrative brand collaboration opportunities.
6. Education (CPM: $5-$15, Estimated RPM: $2.25-$6.75):
The demand for online learning has skyrocketed, and educational content on YouTube, including tutorials, DIY projects, and online courses, can be highly profitable. This niche also opens doors to partnerships with educational institutions and platforms.
7. Travel (CPM: $4-$9, Estimated RPM: $1.80-$4.05):
Travel vlogs, destination guides, travel tips, and budget travel hacks are sought after by wanderlust-filled viewers. While CPMs might be slightly lower, this niche offers numerous opportunities for sponsorships and brand collaborations.
8. News and Politics (CPM: $4-$10, Estimated RPM: $1.80-$4.50):
News commentary, political analysis, and current events discussions attract a highly engaged audience, making this niche attractive to advertisers seeking to reach informed and opinionated viewers.
9. True Crime (CPM: $5-$12, Estimated RPM: $2.25-$5.40):
True crime documentaries, investigations, and unsolved mysteries have a dedicated following on YouTube. This niche offers opportunities for sponsorships from brands related to crime, mystery, or investigation.
10. Lifestyle (CPM: $3-$7, Estimated RPM: $1.35-$3.15):
Lifestyle vlogs, day-in-the-life videos, home decor, and organization tips resonate with a broad audience seeking inspiration and tips for daily living.
| Niche | Average CPM | Estimated RPM |
| Finance | $9 – $40 | $4.05 – $18 |
| Health and Fitness | $3 – $10 | $1.35 – $4.50 |
| Technology | $8 – $20 | $3.60 – $9 |
| Beauty and Fashion | $5 – $12 | $2.25 – $5.40 |
| Travel | $4 – $9 | $1.80 – $4.05 |
| Education | $5 – $15 | $2.25 – $6.75 |
| Business and Marketing | $8 – $25 | $3.60 – $11.25 |
| Parenting and Family | $3 – $8 | $1.35 – $3.60 |
| Food and Cooking | $4 – $10 | $1.80 – $4.50 |
| Lifestyle | $3 – $7 | $1.35 – $3.15 |
| Personal Development | $4 – $12 | $1.80 – $5.40 |
| Music | $2 – $6 | $0.90 – $2.70 |
| Sports | $4 – $8 | $1.80 – $3.60 |
| Gaming | $3 – $7 | $1.35 – $3.15 |
| Comedy | $2 – $5 | $0.90 – $2.25 |
| Animation | $3 – $8 | $1.35 – $3.60 |
| News and Politics | $4 – $10 | $1.80 – $4.50 |
| True Crime | $5 – $12 | $2.25 – $5.40 |
| ASMR | $2 – $5 | $0.90 – $2.25 |
| Pets and Animals | $3 – $6 | $1.35 – $2.70 |
Please Note:
- CPM: Cost Per Mille (Cost per 1,000 views) is the estimated amount an advertiser pays for 1,000 views.
- RPM: Revenue Per Mille (Revenue per 1,000 views) is the actual amount a creator earns after YouTube takes its cut (usually around 45%). The estimated RPM values in the table are calculated by taking 55% of the average CPM.
Important Considerations:
- These are just average figures, and individual earnings can vary significantly based on several factors, including:
- Audience Demographics: Advertisers often pay more to reach specific demographics, like those in higher-income countries.
- Video Engagement: Higher viewer engagement (likes, comments, shares) can lead to higher RPM.
- Channel Size: Larger channels often have access to better advertising deals, resulting in higher CPMs.
- Video Length: Longer videos can have multiple ads, potentially increasing RPM.
- Ad Formats: Some ad formats pay more than others.
11. Personal Development (CPM: $4-$12, Estimated RPM: $1.80-$5.40):
Self-improvement tips, motivational videos, life hacks, and mindfulness practices cater to a vast audience seeking personal growth and well-being. This niche can attract sponsorships from personal development brands and services.
12. Gaming (CPM: $3-$7, Estimated RPM: $1.35-$3.15):
Gameplays, walkthroughs, reviews, eSports, and live streaming appeal to a vast and engaged gaming community. This niche offers various monetization avenues, including sponsorships, partnerships, and donations.
13. Parenting and Family (CPM: $3-$8, Estimated RPM: $1.35-$3.60):
Parents and families are always looking for advice, entertainment, and connection, making this niche a goldmine for relatable content. From parenting tips and family vlogs to toy reviews and kid-friendly activities, the possibilities are endless. While CPMs might fluctuate, the potential for brand deals and collaborations with family-oriented businesses is high.
14. Food and Cooking (CPM: $4-$10, Estimated RPM: $1.80-$4.50):
Foodies unite! YouTube is a haven for cooking tutorials, recipe videos, restaurant reviews, and mouthwatering food challenges. This niche caters to a broad audience, from aspiring home cooks to seasoned culinary experts. With partnerships with food brands, kitchenware companies, and even restaurants on the table, the earning potential in this niche is as enticing as a freshly baked cookie.
15. Lifestyle (CPM: $3-$7, Estimated RPM: $1.35-$3.15):
The lifestyle niche is all about sharing your personal experiences, insights, and interests with the world. From daily vlogs and fashion hauls to home decor tips and travel adventures, this niche allows creators to connect with audiences on a personal level. While CPMs might be on the lower side, the potential for brand collaborations and affiliate marketing can be significant.
16. Personal Development (CPM: $4-$12, Estimated RPM: $1.80-$5.40):
In today’s fast-paced world, people are constantly seeking self-improvement and personal growth. This niche caters to that desire, offering motivational videos, life hacks, mindfulness practices, and tips for achieving personal and professional goals. With a vast audience and the potential for sponsorships from self-help gurus and wellness brands, this niche can be both fulfilling and profitable.
17. Music (CPM: $2-$6, Estimated RPM: $0.90-$2.70):
Music is a universal language, and YouTube is a platform where musicians can share their talents with the world. From original songs and covers to instrument tutorials and music production tips, the music niche has something for everyone. While CPMs might be lower compared to other niches, the potential for building a dedicated fanbase and generating revenue through merchandise and live performances is immense.
18. Animation (CPM: $3-$8, Estimated RPM: $1.35-$3.60):
Animation is a creative and engaging form of content that can captivate audiences of all ages. Whether it’s animated shorts, cartoons, explainer videos, or even anime reviews, this niche offers a unique opportunity to showcase your artistic skills and storytelling abilities.
19. ASMR (CPM: $2-$5, Estimated RPM: $0.90-$2.25):
ASMR, or Autonomous Sensory Meridian Response, is a phenomenon that triggers a tingling sensation in some individuals, often leading to relaxation and stress relief. ASMR videos on YouTube have gained immense popularity, with creators using various sounds and visuals to create a calming and immersive experience.
20. Pets and Animals (CPM: $3-$6, Estimated RPM: $1.35-$2.70):
From adorable pet vlogs and hilarious animal antics to informative pet care tips and heartwarming rescue stories, the pets and animals niche is a treasure trove of content that appeals to a wide audience.
The Final Words
Finding a good, well-paid niche for your new entrepreneurial idea can be a daunting task, but choosing a high-paying niche is just the first step.
Creating high-quality, engaging content that resonates with your target audience is super important for long-term success on YouTube.
By focusing on building a loyal community and delivering value through your videos, you can unlock the full potential of your chosen niche and build a successful YouTube career, as many other people already have.