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Home » thinking

thinking

  1. Curious
  2. People
  3. Psychology

Thinking, Fast and Slow or How We Make Decisions

Explore the intricate dance between our instinctual System 1 and analytical System 2 in decision-making. Discover how these two systems shape our choices.
Written by Unbranded 14 May 202414 May 2024
  1. Curious
  2. Insights
  3. Psychology

The Zeigarnik Effect: Why Our Brains Hate Unfinished Business

Picture this: You're engrossed in a gripping mystery novel, only to be forced to put it down just as the plot reaches a fever pitch. Or, maybe you're in the middle of a complex work project when an unexpected meeting pulls you away. Those unresolved plot twists and lingering to-dos have an uncanny way of sticking in your mind, nagging you far more insistently than tasks you've successfully finished. This mental quirk is known as the Zeigarnik Effect. Named after Bluma Zeigarnik, a trailblazing Soviet-Lithuanian psychologist, this phenomenon describes our peculiar tendency to remember unfinished or interrupted tasks better than those we've completed. It's as if our brains simply cannot tolerate loose ends and unresolved storylines. The Science Behind the Mental Itch The Zeigarnik Effect has fascinated psychologists for nearly a century. So, why do interruptions stick with us so powerfully? Here's how it works: Motivational Tension: When you embark on a task, your brain
Written by Unbranded 31 March 20245 April 2024
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