Insights Lifestyle Shopping The Ultimate Black Friday Guide Navigating the Shopping Spectacle and Finding the Best Deals Black Friday, the unofficial kickoff of the holiday shopping frenzy, is a day of potential bargains – and potential chaos. This guide helps you stay ahead of the curve, score incredible deals, and avoid the pitfalls that turn Black Friday into a stressful mess. The Origins of Black Friday: From Traffic Chaos to Retail Revolution The term "Black Friday" originated in Philadelphia in the 1960s, describing the intense traffic and shopping mayhem following Thanksgiving. For retailers, it signaled the switch from annual losses ("in the red") to profitability ("in the black"). Today, Black Friday is a global event, but the essence remains the same: massive sales designed to ignite holiday shopping. Mastering Black Friday: Strategies for Smart Shoppers Preparation is your key to success: Pre-Game Research: Start early! Check Black Friday ads (leaked online or in newspapers), subscribe to your favorite stores' email lists, and follow them Written by Unbranded 30 March 20245 April 2024