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The Madness Behind Black Friday & Cyber Monday

As the calendar pages turn to mark the end of November, a palpable shift occurs in the retail landscape across the globe. This period, highlighted by the twin juggernauts of Black Friday and Cyber Monday, marks an era of unparalleled consumer activity and retail dynamism. These days are not just dates on the calendar but pivotal events that shape the retail industry's yearly performance. With the advent of these shopping holidays, consumers morph into fervent bargain hunters, retail stores transform into battlegrounds of commerce, and digital platforms gear up for record-breaking traffic. This article unveils the layered complexity and sheer scale of these phenomena, offering a lens through which to view the rituals of retail therapy that define the close of each year. The Origins of Black Friday: From Chaos to Consumer Holiday The term "Black Friday" initially had no shopping connotations. Its roots can be traced back to 1950s Philadelphia, where it was used
Written by Unbranded 27 March 20245 April 2024
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