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15+ Unusual Marketing Strategies That You Must Try

Marketing Strategies That the Big Brands Use You might be surprised to discover the unconventional tactics that big brands employ to capture your attention and loyalty. These unconventional strategies go beyond traditional marketing methods to create unique experiences and foster consumer engagement. By venturing into unexpected territory, these companies manage to carve out a niche […]
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  1. Business
  2. How To
  3. Insights
  4. Make Money

10 Cool Reasons To Start Making Money With Content Marketing (And How To Do It)

Content marketing has emerged as one of the most resourceful and effective strategies in the digital marketing toolkit. With its unparalleled ability to engage users, build brand authority, and drive conversions, it’s no wonder that businesses and individual creators alike are leveraging this approach to generate significant revenue. Here’s a detailed exploration of why content […]
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  1. Business
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How to Promote Your Brand on TikTok: A Comprehensive Guide

TikTok has exploded from a fun app for dance challenges to a powerful marketing tool. It's no longer a question of "should your brand be on TikTok?" but "how can your brand leverage TikTok effectively?" This guide equips you with the knowledge to create engaging content, build a community, and ultimately reach your target audience. Why TikTok? A Goldmine for Brands Unmatched Reach: With over a billion monthly active users, TikTok offers a massive audience potential for your brand. Organic Discovery: The "For You" page curates content based on user preferences, allowing your brand to reach a wider audience organically, even if they don't follow you yet. Viral Potential: A single, creative video has the power to go viral, propelling your brand into the spotlight overnight. Engaged Community: TikTok fosters a vibrant and interactive community. Users actively participate through comments, shares, and duets, creating a valuable opportunity for brand engagement. Cost-Effective Marketing: Compared to traditional marketing avenues, promoting your brand
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  1. Art & Creativity
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Color Psychology in Marketing: What The Colors Mean

The strategic use of color in marketing can profoundly influence consumer perceptions, emotions, and ultimately, their purchasing decisions. This guide explores the facets of color psychology in marketing, with extended explanations and real-life examples, including an overview of the most commonly used colors in marketing. 1. The Science of Colors in Consumer Decisions The psychology behind color choices can dramatically influence consumer behavior, with colors impacting up to 90% of an initial impression. For instance, Coca-Cola’s red branding leverages the color's associations with excitement, appetite, and passion. This strategic choice not only aids in the brand's global recognition but also fosters a deep emotional connection with consumers, encouraging loyalty and repeat purchases. 2. Emotional and Psychological Influences Colors elicit specific emotional and psychological responses that brands can harness to influence consumer perception. Facebook and Twitter’s use of blue exemplifies how colors can promote feelings of trust and security, critical in platforms where personal information is
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Unconventional Ads that Sell

Seven smart ideas for brilliant public marketing Have you ever wondered why so many advertising campaigns fail? Why do we sometimes get ads that annoy us instead of eliciting interest and making us buy? People are always the main focus of any successful marketing campaign. So, if you want to create or participate in creating a successful marketing campaign, you must first learn to understand your customers or clients and know how to convince them to buy. One way or another. Some companies use emotional language in their campaigns. According to research on the psychology of advertising, emotions greatly influence and, in many cases, even determine our decisions. Unconventional advertising often referred to as Guerrilla Marketing, usually uses low-cost marketing methods. This involves high energy and imagination, focusing on grasping the public's attention on a more personal and memorable level. Guerrilla marketing is an excellent alternative to traditional marketing. It thrives on original thinking and
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